QUAI54 Collection
We launched QUAI 54 20th Year Anniversary Collection rooted
in celebrating the ambition, aspirations and achievements of the streetball community in Paris.
The collection was all about self expression, showing our mass audience that the impact of streetball influences spaces
of culture from Paris to the world.
We have elevated our Jordan Paris Family in the campaign, Cheetah representing the creative side of the diaspora and Chris representing the on-court side of the diaspora.