Every year in Paris Jordan Brand elevates brand partnerships around basketball in the city. This summer, we leveraged summer of streetball
with 3 different events across Paris that immersed our consumer in the heart of streetball culture.

We hosted the future of Jordan basketball in Paris with our athletes : Jayson Tatum, Luka Doncic, Zion Williamson and Gabby Williams
The objective was to inspire the fearless hoopers inherent self-belief and enable them to take their next leap in the future.

Enjoy the highlights from summer of streetball, click on the sections below to see more.







Summer Of Streetball        Summer Of Streetball        Summer Of Streetball        Summer Of Streetball        Summer Of Streetball        Summer Of Streetball        Summer Of Streetball         Summer Of Streetball        Summer Of Streetball        Summer Of Streetball         






QUAI 54 COLLECTION

SELF BELIEF TOUR


WMNS COLLECTIVE


MARKET PLACE

MEDIA






Summer Of Streetball        Summer Of Streetball        Summer Of Streetball        Summer Of Streetball        Summer Of Streetball        Summer Of Streetball        Summer Of Streetball         Summer Of Streetball        Summer Of Streetball        Summer Of Streetball       



Tuesday Oct 5 2021
Summer Of Streetball
Paris 2023