FAMILY TRIALS

The Jordan Family Trials is an experience carefully designed by our team to gather the most passionate members of our community and have them test the best of Jordan products (Apparel & Footwear) around the court. Members and partners challenge each other while also learning together and getting their skills to the next level.

NHBD & SNKRS

Air Jordan 2 Low SNKRS Cam & ‘I Can Play’ Tournament
On Sunday 25th, we celebrated the women basketball community by giving an early access to AJ2 Q54 via SNKRS Cam during the 3rd edition of @ICanPlay tournament – local key media partner but also last year’s winner of Quai 54.

Despite the tremendous energy on the ground, price point and low-heat level affected sell-through – 1k+ unlocks, 97 redemption and 13 cancellations resulted in 83 orders.

Opium x Q54 Event – Streetball is about self-expression
Opium Paris partnered with Jordan Brand to honor streetball culture during an exciting evening. The well-known boutique store gave a platform to three young Parisian artists inspired by basketball culture, @uncoeurlilas, @__.fatfat, @alexandreelenga.

NBA superstar Jayson Tatum and award-winning singer and actress Teyana Taylor were special guests and were shown the work of the upcoming artists, plus they shared their vision of the self-expression in sport, art, music and fashion with an engaged audience during a Q+A session.