For this symbolic year ,we continued to leverage Quai54 and celebrate our Women Collective in basketball and sneaker culture by enhancing her participation. The objective of this project was to empower self belief of the young women with tangible tools and personal stories from the women collective with the ambition to inspire and to allow the young women to take the first leap towards their dreams.
#Day 1STREETBALL IS ABOUT
Our Women collective joined with self-believers and baller community the «Streetball is about self-expression» event at Opium. They attended an exhibition to discover self-believers vision and a conversation with Teyana Taylor and Jayson Tatum on their vision of self-expression on & off court
STREETBALL IS ABOUT
SELF EXPRESSION
Our Women collective joined with self-believers and baller community the «Streetball is about self-expression» event at Opium. They attended an exhibition to discover self-believers vision and a conversation with Teyana Taylor and Jayson Tatum on their vision of self-expression on & off court
#Day 2
QUAI54 WOMEN GAMES
The 2022 Quai 54 women’s reigning champions were back on court. The Women collective came to show their love and support to the team.
ORIGIN OF STREETBALL PANEL TALK
Malou , Cheetah and Laura joined by WNBA player Gabby Williams had an inspiring conversation around Sports , Fashion , Sneakers and Music ; fields in which they undertake. Teyana Taylor surprised them by joining this moment and sharing her own journey on self-belief.QUAI54 WOMEN GAMES
X I CAN PLAY TEAM
The 2022 Quai 54 women’s reigning champions were back on court. The Women collective came to show their love and support to the team.Reach : 338.3K
Womens Collective Womens Collective Womens Collective Womens Collective Womens Collective Womens Collective Womens Collective Womens Collective Womens Collective Womens Collective
#Day 3
HOI PANEL WITH OUR ATHLETES
The brand took over the “Arena” area with products, contents, and member experiences.Top top this off, all three signature athletes (Zion, Tatum, Luka) joined an exclusive member experience talking “self-belief” and playing hoops with their hand-picked teams, consisting of Paris members, communities and women’s collective plus London communities.COLLECTIVE ZINE
Enjoying their second-time together at Quai 54, Sevian, Sophia, Jess and Simian created a COLLECTIVE ZINE in partnership with the media in attendance. Media and guests were given 2 hours to contribute their page in the COLLECTIVE ZINE, which was themed around SELF BELIEF.
NIKE IG TAKEOVER BY MALOU
STORIES MALOU
- 7 Slides
- 32K Total Impression
- 4.5K Impressions / Slide (-20% VS AVG.)
- 72.4% completion rate (-6pts VS AVG.)
POST COMMUNITIES
- 1K engagement (+16% AVG.)
- 7.5K Reach (-32% VS AVG)
