AIRNESS

AIRNESS PARIS MADNESS basketball tournament with NBA superstars Zion Williamson and Jayson Tatum, held on July 1st, 2023 in a stunning playground in the court of La Poste du Louvre, was an extraordinary day dedicated to engaging and inspiring our vibrant French basketball community.

The morning session, exclusive to the Airness Community, welcomed 300 individuals from our esteemed partner clubs, aged 6 to 22 had the unique opportunity to interact closely with Zion, competing in teams led by remarkable personalities and performers such as Rookicks, Brisco, and Luane. The afternoon featured an electrifying atmosphere, with a high-energy 1vs1 tournament for both men and women, mesmerizing spectators with freestyle displays and lively dance challenges.

The highlight of the afternoon was another basketball superstar Jayson Tatum appearance, who graciously showcased his three winning moves to our ecstatic community. To commemorate this exceptional event, custom-made gifts were created in collaboration with the renowned luxury urban jewellery brand Nove25, specifically crafted for these phenomenal athletes.

PRE :
93K with email teasing
800 entrance several days before the event

DURING :
Morning : 300 people visitors
Afternoon : 700 people total

POST :
Reel : AVG 100K views
900 : Member 

FOOT LOCKER 

Foot Locker and Raise the Game bringing 23 ambassadors and Foot Locker’s basketball community to the Foot Locker Champs Elysees store. Providing them with an opportunity to engage with elite athlete Luka Dončić, creating memorable experiences for pan European basketball communities and inviting Foot Locker loyal members and athletes to the Q54 games.

Summary Jordan x Quai54
House of Innovation / Paris

A Jordan take-over at Nike’s most pinnacle flagship door: House of Innovation Paris. The brand took over the “Arena” area with product, content, and member experiences.

The Jordan x Quai54 product range was displayed in “the City Shop”, an immersive product display highlighting the best of performance x streetwear.
On the Sunday, the Arena with it’s 4-story Arena digital screens transformed into a Jordan “Beyond” themed space. Top top this off, all three signature athletes (Zion, Tatum, Luka) joined an exclusive member experience talking “self-belief” and playing hoops with their hand-picked teams, consisting of Paris members, communities and women’s collective plus London communities.

The summer of streetball extended to Milan where the full Jordan x Quai54 collection was available from the 23rd of June. An elevated product display at center court, in the store highlighted with life size graphics featuring the 2023 Quai54 campaign in store resulted in the highest sell through (80%) for stores across EMEA.