COMMUNUCATION

The Communications function hosted over 30 media from across the world at Quai 54, including two Nike employees, who won the chance to take part in the experience via a WorkVivo initiative.
Outside of enjoying the tournament itself, the journey for our global storytellers included:

• Early access to the Q54 court for an AJ38 and Quai 54 collection wear test
  
  
• An immersive Jordan Brand Basketball Design Studio experience where seven members of the footwear creation team, plus the athletes themselves described the process of creating our signature and game shoes, perfectly capturing the idea that Jordan Brand Basketball Design is rooted in the intersection of Motion and Emotion. The inspiration comes from the man who started it all. His motion made the game look beautiful, while his grace and attitude stoked an emotion that transcended basketball for generations.
  
  
• Signature shoe wear test featuring Tatum 1 and Luka 2 at Airness
  
  
• A zine-making workshop hosted and led by the London Women’s Collective